What is laser hair removal? Laser hair removal is one of the most common cosmetic procedures in the United States. It involves using an intense pulsating beam of light called a laser in order to remove unwanted hair from a variety of areas on the body. During the laser hair removal process, the laser beam effectively penetrates through the surface of the skin to each individual hair follicle. As the powerful laser damages each follicle, it inhibits hair growth in the treated area for a long period of time. Although laser hair removal is usually effective at slowing the growth of hair, there is no guarantee that the removal will be long-lasting or permanent. In most cases, several treatments are necessary for the best results and routine maintenance may be needed for certain individuals to stay hair-free. At Studio Essex, we use the Icon™ Aesthetic System for all laser hair removal procedures.